Benders Paper Cups
The cups they make can make your business
MISSION WE CHOSE TO ACCEPT:
When Benders Cups came to Wahoo their website wasn’t performing as well as they would have liked. We were tasked with bringing their new brand to life online with a total re-design of their current site.
THE CHALLENGE: We were appointed to produce a fully mobile ready website that would reflect the companies history and heritage, whilst at the same time showcase their range of products and services and compliment the companies brand across all media.
Our brand rejuvenation journey started
Our initial role was to analyse the business requirements and the competitors in the market. From here, we fully project planned the project as a team to ensure all team members and the client was fully aware of the requirements and deliverables.
We focused our design of the website on giving an energetic, friendly and professional feel. Minimalist design, high impact visuals clean interactive menus, really make the website stand out from the competition.
Maintaining the strong Benders Cups brand, creating a responsive design, increasing product accessability and defining clear calls-to-action, were key to delivering the seamless user journey that would increase website visitors and leads.
We needed to create an invaluable user experience, so we took the ‘less is more’ approach. The end result is a clean and effortlessly stylish design that speaks for itself, enabling users to view all products with ease and the least possible clicks.
The site we delivered oozed brand personality, boosted user engagement and kept users on site for a great deal longer than the old version.
The website is informative, easy to navigate and fully responsive, performing well on all mobile devices with a strong and calculated focus on UX and performance.