Tower Hill Barns
A boutique luxury wedding venue.
MISSION WE CHOSE TO ACCEPT:
Our brief was to create a new brand which conveyed this sense of history, occasion and grandeur, even before guests have stepped inside.
THE CHALLENGE: The owners Andrew and Sally approached us with high expectations. Their objectives were to create a new visual branding, increase their website traffic, architecture and content, as well as improve their conversion rate in terms of website visitors to confirmed bookings. They also asked us to create a content management system. Finally, their new website needed to be fully responsive on mobiles and tablets.
Our brand rejuvenation journey started
Our task was to modernise Tower Hill Barns brand identity and web presence to reflect the different areas of the business, while showing off the venue itself as one of the North Wale’s leading wedding venues. Our aim was to help increase bookings for potential weddings, corporate events, birthdays, anniversaries and course family get togethers.
Working closely with Tower Hill Barn was key in the development of this versatile marketing project where the main goal was to directly address their business needs. What better way to do so than by igniting the imaginations of potential visitors, with an enhanced user experience around the website with ample, yet carefully crafted, content and photography.
Phil and his team were fantastic to work with and truly creative. The real difference is the creativity coupled with the ability to deliver and execute a beautifully crafted brand, web site with superb functionality. Thank you all for your high level of expertise, flexibility and creativity.Andrew Marshall
After extensive research into the way the business worked, we conducted interviews with both Andrew and Sally together with their staff. The results threw up some fascinating insights, giving us a platform on which to devise a brand strategy for growth. Once we had established a clear brand positioning, the focus was on a more modern approach to communications. The new brand identity was applied across all channels of communication, raising the profile of the venue and providing it with a greater sense of identity.
Our responsive solution allows visitors to browse through the sites content and image galleries on any device with ease. Like all our websites, the fully responsive solution we developed for Tower Hill Barns is powered by a WordPress CMS. This allows the client to update every aspect of the website to keep content fresh and relevant.
The spirit of the venue is apparent at every turn, and through a considered balance between user journey and visual design, we have achieved a website that is not only faithful to the brand, but effective in conversion.